Content marketing is the creation of unique, valuable and relevant content to attract, inform and retain an audience. It can take many forms – articles, blogs, videos, infographics, webinars, social media, and more. Ultimately, the goal is to build brand awareness and recall, and encourage the audience to take action.
Custom content works best when it’s personalized to the reader and industry, speaking to market challenges and pain points and positioning your company as a solution.
Ready to start your content marketing journey? We’ve created free resources to help guide your strategy.
Content marketing is the creation of unique, valuable and relevant content to attract, inform and retain an audience. It can take many forms – articles, blogs, videos, infographics, webinars, social media, and more. Ultimately, the goal is to build brand awareness and recall, and encourage the audience to take action.
Custom content works best when it’s personalized to the reader and industry, speaking to market challenges and pain points and positioning your company as a solution.
Here’s a free resource to help you guide your strategy and determine the best medium for your message.
In this multi-platform campaign, created for Decisive Farming by TELUS Agriculture, Amplify crafted content that focused on farm safety, valuable research and real-life insights. Through a thought-leadership approach, the content drives conversation around creating safe work environments on farm operations. The article weaves in information about TELUS’s Connected Worker technology and solutions to generate interest and promote the launch within a new vertical, at the same time delivering actionable takeaways to the reader.
Traditional advertising will always have a place in media, but it can be disruptive and easy to ignore. Enter branded content: it’s not as flashy as a display ad, but subtlety doesn’t equal inefficiency. Content marketing packs a creative punch as it focuses on building continuing trust and reader relationships, which turn into repeat customers.
Here are four key considerations to ensure your content marketing campaign has a long-term impact.
Branded content is an impactful marketing play for motivated marketers who want to be a part of authentic conversations, showcase their brand values, and demonstrate leadership within their industry. On this episode of This is Annex, Kyle Shay and Stacy Bradshaw chat with Stefanie Croley, project manager at Amplify, about all things related to custom content marketing.
As your campaign begins, take a look at our collaborative approach and keep these tips in mind to ensure success.
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Now is the time to stand out, be part of the conversation, move beyond your competitors… Amplify is ready to help you do just that. Fill out the form below to get more information.
